Skip to main content

Cristiano Ronaldo, you either love or hate him. It is a famous name within the football world of today, because he is one of the greatest footballers of our time – a five time Ballon d’Or winner and he holds multiple records for the most official goals scored in the top five European leagues.

An incredible career, of which most footballers would only dream of, just got surprised of accusation of a rape claim by American model Kathryn Mayorga. Back in June 2009, when Ronaldo made his transfer from Manchester United to Real Madrid (the highest amount ever paid for a transfer, € 80 million) he was enjoying himself at the Palms Casino Resort Hotel in Las Vegas together with the American model.
  



Kathryn Mayorga claims that Ronaldo invited her to his suite at the Palm Casino at the end of the party. Ronaldo offered Kathryn other clothes so they could go together in the Jacuzzi, but in the meantime she was changing, Ronaldo walked in naked. He asked her to perform a sex act. Kathryan refused to perform a sex act, Ronaldo did not accept this and pulled her in the bathroom and raped her. Ronaldo told her afterwards that he is a “good guy” expect for that “one per cent”.

Ms Mayorga signed a contract that Ronaldo agreed to pay her £287,000 to stop her pursuing criminal charges. The football star could have seen him jailed for life.

Ronaldo denies any accusations against him and he explains himself though a tweet on Twitter.





So what are the consequences of these “accusements” for the sports brand Nike? Nike has a lifetime deal (worth of $ 1 billion) with the famous soccer player Cristiano Ronaldo?

Image your own multinational sports company in which one of your own athletes is accused of rape…..how would you respond in this situation? Do you want your brand to affiliated with such a serious claim?


Comments

  1. Gudjon BjarkasonNovember 15, 2018 at 8:21 AM

    Gudjon Bjarkason

    Well Ronaldo is with out a doubt one of the biggest influencer in sports as he has for example the title as the person with the most followers on instagram. As this accusation is very serious and could lead him to miss his sponsors. But the sponsors cant just jump and rift his contract right away when accusations like these come across because the fact that he raped the girl has not been established but if it comes to that that a judge decide or a investigation has been done they can not do that. So the sponsors just have to wait and see.

    ReplyDelete
    Replies
    1. UnknownNovember 16, 2018 at 4:20 AM

      Yes I totally agree with you that his sponsers cannot simply cut the contract with him. However it's still not good for the brand to be associated with this claim. Personally I hope that they can solve the matter quick so that he can continue to perform on the pitch.

      Delete
  2. UnknownNovember 15, 2018 at 2:17 PM

    Ogilvy has once faced the similar problem. James Harden had a promotion event in Taiwan. But before the events, a cheating scandal has been reported. It did stir a backlash. But what did Oglivy does is emphasize his accomplishment in sports field. Although he disappointed some of his fans, there are still fans only care about his performance in basketball game.
    Back to Ronaldo case, there are still lots of his followers only care about his performance in the game. They still follow his social media. The most important thing is that the truth is unknown. So if I was Nike I will emphasize his sports performance and wait for the result.

    ReplyDelete
    Replies
    1. UnknownNovember 16, 2018 at 3:16 AM

      I agree with your argument, because this is also more fair to him. He has so many fans who want to see him perform on the field. His actions of a couple years back, will be investigated, however I don't think that the truth will come out.

      Delete

Post a Comment

Popular posts from this blog

NIKE in the global Market

NIKE in the global Market Nowadays NIKE and Adidas are biggest competitors of each other and customers have their own preferences. To see   the global revenues there is an image of the revenues from the biggest competitors in 2016.  As you can see Nike has from the beginning a higher revenue stream than the other competitors, but nowadays NIKE and Adidas are more competitive in the business.The '"fight" for sponshorships is bigger than ever and both brands want to be the best. It is also fun to see the different between NIKE and Adidas if you see the sponsorships with football players. Below this line there is a video with different players and the two brands. Are there any suprises? I would also to know you why people choose for NIKE and not for Adidas. Is this because of the sport athletes marketing, the quality of products or your own choice.
10 comments
Read more

How did Nike became so succesful- Sponsorships

Sponsorships To build an imperium and be the market leader like NIKE, the organization must have a good marketing department and strategy.   "No company in the world spends as much money on sports sponsorships as Nike”  (Isidore, 2015) The endorsement of NIKE is one of the key elements to build a brand like this. The organization has a lot of big sport athletes to promote the brand like: 1.        Cristiano Ronaldo ( See a commerial at the end) 2.        Lebron James 3.        Tiger Woods 4.        Serena Williams 5.        Michael Jordan Nike is using professional athletes and celebrities   to promote their   products. The influence from the athletes and celebrities could influence new customers. Especially really big fans of the athletes would like to have a product from their idol. Some a...
12 comments
Read more

The controversial deal of Nike

Believe in something. Even if means sacrificing everything. Approximately two years ago, an observant reporter asked Colin Kaepernick. If it was a coincide that he hadn’t been standing up the last two games while the national anthem was playing. He surprised the report by saying he wasn’t gone stand up for the flag of a country where black people are being oppressed. The words of Colin went viral in America even the president Donald Trump got involved, he was mainly active on Twitter.  Colin Kaepernick recently revealed an sponsorship with Nike, of being one of the faces of the 30 year campaign of ‘just do it’, This was truly an controversial deal. It’s a bald an rebel move of Nike, on the other hand Nike is famous for rebel behaviour, they stood by Tiger Woods after everything he was going through. What makes the deal even more special is that Colin has been without an club for a year and half. Nike shares dropped by 2% after the announcement, peop...
10 comments
Read more