Nike & sustainability

What does Nike do to preserve the environment and create sustainability ?

Nike is perhaps the most well-know sportbrand in the world. Nike is not only such an famous company through the size but because the iconic and recognizable logo shows up everywhere in most sport related events. Especially in the European football world nowadays.

As a company focused on sales to relative young consumers, like teens and young adults the people of the future. Nike caries quite some responsibility towards the environment and sustainability, Nike has the power to make massive amounts of teen aware of pollution and the destruction of our planet. This power is mainly through the athletes that Nikes sponsors, if the athletes that so many fans look op to promote recycling and other things to preserve the environment, this will have an great effect on the next generation.

Nike is really doing an amazing job when it comes to improving the sustainability, recycling and decreasing the economical footprint. On the website it a truly beautiful video that promotes this idea, a video that’s typical for Nike. Already 75% of all Nike’s products contains recycled materials. The brand has ambitious targets for 2020

-Zero footwear waste to landfill
-20% reduction in freshwater use in dyeing and finishing
-Zero hazardous chemical discharge
-10 % reduction in our products environmental footprint

By 2025 Nike wants to have 100% renewable energy in all nike owned or operated facilities.

These are all perfect examples of how Nike sets an high standard in the sport business when it comes down to preserving the environment, this sets an example for the whole sports industry.
Nike says it’s doing it’s part to preserve the environment, to set ambitious goals and focuses on renewable energy and recycling. To preserve the world for the generations to come.

Do you Nike does enough to preserve the environment and to become more eco-friendly ? what else could Nike do as the influenceable brand that it is, to protect the environment.

(https://news.nike.com/news/sustainable-innovation-air-bag-manufacture, 2018)

(https://sustainability.nike.com/protecting-environment, sd)

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