NIKE: Just
Do It , is a sentence that a lot of people know nowadays. When people here the
sentence only one brand is coming op: NIKE. The brand is the market leader in
their market, but how did the company become so successful and what do people
think from the brand. In this blog, I will explain the beginning of Nike.The start of NIKE
Phil Knight
is the man who came up with the idea for the company. He was a very sportive
man, but he didn’t like the American sport shoes. The shoes were painful during
long runs and he wanted to create a brand with better quality of shoes. During
his trip in Japan, he visited a factory and made a contract deal to deliver the
shoes in America. The name of the brand wasn’t until 1971 NIKE. From 1964 until
1971 the brand operates under the name : Blue Ribbon sport. In the beginning it
was hard for the organization to promote the shoes, but in 1960 ( five years
after the first production) the organization revenues where over the 1 million
dollars.
If Phil Knight wasn't complaining about this shoes, would there be a brand like NIKE? I am curious about your opinion about the history of NIKE and how would you set up a brand like this?
EXTRA:
If Phil Knight wasn't complaining about this shoes, would there be a brand like NIKE? I am curious about your opinion about the history of NIKE and how would you set up a brand like this?
In a few
sentence I described the beginning of Nike, but for you to understand the
history of Nike more until 2014, I have
add a video under this sentence.
1. https://profitworks.ca/blog/marketing-strategy/545-nike-strategy-how-nike-became-successful-and-the-leader-in-the-sports-product-market.html
2. https://money.cnn.com/2015/06/05/news/companies/nike-endorsement-dollars/index.html
3. https://www.sprout.nl/artikel/zo-werd-nike-groot ( you could translate it in English)
Very interesting. There is a great book about Phil Knight's life and journey called "Shoe Dog". Nike is a consumer and corporate juggernaut in the world. It is one of the most coveted sponsorships that a club or team can get. This level of popularity does not come without controversy though, as I am sure you have read about Nike making Colin Kaepernick the face of their newest marketing campaign.
ReplyDeleteThe campaign of Colin Kaepernick is a really fascinating process to follow.
DeleteThe slogan "Believe in something. Even if it means sacrificing everything could be mean different things and it fun to google the meanings and things about the process about the whole campaign.
I believe that NIKE need to be innovative with the different campaign and this is really good example of a new, current and innovative idea.
- Floor Lambooij
I actually don’t know how I would set up a brand like this. It is interesting how Phil Knight converts a personal need to create a leading world brand.
ReplyDeleteTravelling around the world is always a good idea to obtain some information to do something you could insert in your country, that was what Phil did in this case.
Thanks for that we have such a brand like Nike. I'm sure due that if Phil Knight did not create this one, another person would be doing another type of brand like him.
It's interesting to think how we would have set it up when there was this gap in the market.
DeleteHowever, as Phil Knight had this problem with the shoes, surely many other people had the same problem, and many of them would have tried to take advantage of it too but failed throughout the process. Which is when Knight's intelligence surpassed the others and could actually make a profit with it.
Which proving the point that identifying the need is as important as to knowing how to manage it and have the right skills to make a successful business out of it.
I also think that the other runners shared the same feeling that Phil Knight had about American shoes. That's why, as Victor says, it's very likely that other entrepreneurs would have tried to create a line of shoes with more comfort, but they stayed at the doors of success.
DeleteFor this reason, I believe that the success of the Nike brand is thanks to Mr. Knight, who knew how to make his product known and satisfy the needs of a large number of consumers.
To conclude, what surprised me most was how Nike's slogan: Just do It, was inspired by Gary Gilmore, who was sentenced to death in 1977 for stealing and murdering two women. When Gilmore faced the firing squad, he said, "let's do this.
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DeleteI am happy, that you all have replied under this message. I have the same opion about the start of NIKE and I was currious if other people also shared this with me. I think a lot of people would have the same opinion as us.
DeleteI didn't know very much about the Gary Gilmore case and it is a really strong point to think about. Also it is strange to asked ourself: what kind of brands will be excist if nike wasn't here.
Thankyou for all you comments
Floor Lambooij
This comment has been removed by the author.
ReplyDeleteThis is my first time to read the history of Nike, the video is very helpful!
ReplyDeleteTo answer the question, I would say there is always someone who is complaining about the products they are using now. The difference is that either that person decide to come up with his own products or not. Just like Lamborghini? Right? Rambo now has become the few top brands in the luxary car market!
yun lee
Thankyou for you comment! I agree with you about the fact that there is always someone who is complaining about products, but not everyone want to do anything with it. For me it was suprising how the idea came up for nike.
DeleteIt is nice to hear that the video was helpfull to understand the history. Lamborghini is a similar case and a good compare.
Floor Lambooij
Marc Abella:
ReplyDeleteIn my opinion Nike is one of the best brands of sports clothing and footwear in the world, if not the best. I've been using Nike sneakers for a long time, because for my physical characteristics, Nike provides me with sneakers that meet my needs.
I found the Nike story very interesting and how it came out and triumphed out of nowhere.
On the other hand, Nike was founded with the purpose of creating the best running shoes, and now has shoes for most sports in the world.
Thankyou for responding on the Blog. The purpose was to created a running shoes, but I think the brand wanted to be innovative and improve their services by offering more than just a running shoe. Nowadays Nike has sportclothes, casual shoes and sport shoes.
DeleteI believe to created a populair brand like Nike , you need to be innovative in your product range. There are a lot of competitors in this industry, and therefore NIKE need to be special.
-Floor Lambooij
In my opinion, Nike is the best sports clothes retail in the whole world, it demands for many different things and sports people of high level tend to use Nike brand. I also wear Nike when i do sport because it gives an image of competitiveness and healthy person
ReplyDeletePere Teixidó: We can see a clear example of how a person, thanks to an idea has made a business empire. It is an interesting story and I had already read something about it and the truth that can be a great reference for our future.
ReplyDeleteThankyou for you commend.
DeleteThe beginning was really an interessing story and for me it was really funny to watch how Phil started, because his shoes hurts.
I believe that NIKE will be more and more innovation in the future and there will be more suprises.
-Floor Lambooij
Sukjae Yoon
ReplyDelete- I was always tried start-up or business before, however, I recognized that it's very hard to take acts on. The signature slogan "just to it." it probably means that do not just complain the products and stand still your area, move whatever you want or whether you have plan to do something or not. Just do anything. It seems very simple.
He doesn't like uncomfortable american shoes and just make more comfortable shoes.
That's number one sports brand these days. Very interesting article and good experience to know the begging of NIKE.
I really like you statement about the just do it. I believe that Phil also had something like this in mind and he would like to change the sportbranche with innovative shoes. It is also very nice to hear that you liked the article :) Thankyou for you comment.
Delete-Floor Lambooij
Actually Nike is my favorite sports brand. It shoes has great design and very comfortable. Phil Knight put comfortable into the first place, that's also one of the reason that makes Nike so successful.
ReplyDeleteThe story makes me think of a Japanese drama called 陸王. There's a small company makes tradition shoes in Japan called 足袋, which are worn when dressing in kimono.
The founder of that company notice that his shoes has advantage of comfortable which is suitable for the marathon runner. At the end, that company transfer into a running shoes company in order to make more profits cause people nowadays are more willing to wear running shoes but not 足袋. This drama is adapted from real story.
What do this company and Nike do is regard the quality as the most important thing as well as monitor the trend of the market.
Thankyou for your comment. I agree with you that the main goal should be creating a comfortable shoes. If the shoes are comfortable, the customers will buy it and if you add a nice design it would become a bigger succes.
DeleteThe example in Japan is a really simular case and it was fun to read!
-Floor Lambooij
The brand launched because of the need for more professional sport equipment and if not Knight then someone else would start do it. The company grew with the years passing and a lot of good business decisions led to its supremacy. They had their crises and for example the idea of signing professional athletes starting with Michael Jordan took the brand to another level. These days its not only a sports brand but also a huge player in fashion and everyday clothes.
ReplyDelete