Skip to main content

Posts

Cristiano Ronaldo, you either love or hate him. It is a famous name within the football world of today, because he is one of the greatest footballers of our time – a five time Ballon d’Or winner and he holds multiple records for the most official goals scored in the top five European leagues. An incredible career, of which most footballers would only dream of, just got surprised of accusation of a rape claim by American model Kathryn Mayorga. Back in June 2009, when Ronaldo made his transfer from Manchester United to Real Madrid (the highest amount ever paid for a transfer, € 80 million) he was enjoying himself at the Palms Casino Resort Hotel in Las Vegas together with the American model.     Kathryn Mayorga claims that Ronaldo invited her to his suite at the Palm Casino at the end of the party. Ronaldo offered Kathryn other clothes so they could go together in the Jacuzzi, but in the meantime she was changing, Ronaldo walked in naked. He asked her to perform a se
Recent posts

NIKE in the global Market

NIKE in the global Market Nowadays NIKE and Adidas are biggest competitors of each other and customers have their own preferences. To see   the global revenues there is an image of the revenues from the biggest competitors in 2016.  As you can see Nike has from the beginning a higher revenue stream than the other competitors, but nowadays NIKE and Adidas are more competitive in the business.The '"fight" for sponshorships is bigger than ever and both brands want to be the best. It is also fun to see the different between NIKE and Adidas if you see the sponsorships with football players. Below this line there is a video with different players and the two brands. Are there any suprises? I would also to know you why people choose for NIKE and not for Adidas. Is this because of the sport athletes marketing, the quality of products or your own choice.

The controversial deal of Nike

Believe in something. Even if means sacrificing everything. Approximately two years ago, an observant reporter asked Colin Kaepernick. If it was a coincide that he hadn’t been standing up the last two games while the national anthem was playing. He surprised the report by saying he wasn’t gone stand up for the flag of a country where black people are being oppressed. The words of Colin went viral in America even the president Donald Trump got involved, he was mainly active on Twitter.  Colin Kaepernick recently revealed an sponsorship with Nike, of being one of the faces of the 30 year campaign of ‘just do it’, This was truly an controversial deal. It’s a bald an rebel move of Nike, on the other hand Nike is famous for rebel behaviour, they stood by Tiger Woods after everything he was going through. What makes the deal even more special is that Colin has been without an club for a year and half. Nike shares dropped by 2% after the announcement, people b