Sponsorships To build an imperium and be the market leader like NIKE, the organization must have a good marketing department and strategy. "No company in the world spends as much money on sports sponsorships as Nike” (Isidore, 2015) The endorsement of NIKE is one of the key elements to build a brand like this. The organization has a lot of big sport athletes to promote the brand like: 1. Cristiano Ronaldo ( See a commerial at the end) 2. Lebron James 3. Tiger Woods 4. Serena Williams 5. Michael Jordan Nike is using professional athletes and celebrities to promote their products. The influence from the athletes and celebrities could influence new customers. Especially really big fans of the athletes would like to have a product from their idol. Some athletes have even their own line like Lebron James. The revenues from the products is higher than the cost of the sponsorship and therefore the organization spends
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NIKE: Just Do It , is a sentence that a lot of people know nowadays. When people here the sentence only one brand is coming op: NIKE. The brand is the market leader in their market, but how did the company become so successful and what do people think from the brand. In this blog, I will explain the beginning of Nike. The start of NIKE Phil Knight is the man who came up with the idea for the company. He was a very sportive man, but he didn’t like the American sport shoes. The shoes were painful during long runs and he wanted to create a brand with better quality of shoes. During his trip in Japan, he visited a factory and made a contract deal to deliver the shoes in America. The name of the brand wasn’t until 1971 NIKE. From 1964 until 1971 the brand operates under the name : Blue Ribbon sport. In the beginning it was hard for the organization to promote the shoes, but in 1960 ( five years after the first production) the organization revenues where over the 1 million dollars
Nike’s new house of innovation in Shanghai is THE place for every shoe or Nike addict in the world. It is the very first time that Nike has build and created such a unique concept store. The house of innovation is a unique place which has four levels, 41,150 square feet and is located in the world-famous East Road shopping district. The house of innovation will also present the latest Nike products such as: the LeBron 16, Air Jordan 33 and Pegasus Turbo styles. At the first floor, shoppers will find key styles and installations. At the digitally-enabled “Center Court" customers can enjoy speaker sessions, workshops and digitally-led trialing sessions On the top floor Nike Expert Studio gives NikePlus members unrivaled access to gear up, get styled and get matched with exclusive and personalized product picks in private sessions with Nike Shanghai’s most highly-trained store athletes. In addition, NikePlus members can have one-on-one sessions with a d